With a metallurgical engineering and international business background and later a master’s in Global Management, I started working in foundries in the early 80s. I designed and built as a contractor foundry equipment for green sand moulding and Cupula furnaces, supplying parts for the automobile industry.

In the early ’90s, I developed the marketing of large castings in North America (Canada, USA, and Mexico) for OEMs; in the second half of the 90s, I established a successful distribution network for high-quality aluminum extrusions in the Americas.

Starting in 2000 up to 2022, I had a successful career as a Regional Sales Manager with top sales for high-tech sensor systems used in the automation of Steel Rolling Mills and SAG mills in the Americas and West Europe. I have managed profitable turn-key projects in the Americas and Europe.

I have conducted successful international negotiations and top sales in 26 countries for more than 25 years, with proven marketing capabilities, extensively travelling through all those countries delivering projects providing solutions with state-of-the-art sensors systems for the automation control of the biggest rolling steel mill. I have successfully conducted complex negotiations in the sector, bidding for projects, outcome turnkey projects, barter trade, etc.